It’s hard to pick just one favorite website, but I recently stumbled upon a Reebok website that I love. The company created a site called the Be More Human Experience, which is basically an extremely well-designed advertisement. The site features three main interactive sections called Human Score, Gray Matters and Break Your Selfie that invite the user to explore the site.
I was quickly sucked into the site by the “world’s first test to explore and discuss our human-ness.” Clicking the Human Score link takes you to a 10-minute long quiz that asks you questions like which people you would talk to at a party and what wishes you would make if you had a genie. I love quizzes like this, and I stayed with the quiz all the way through. The quiz tells you the kind of human you are, followed by a beautifully filmed video talking about the project. Essentially, Reebok hired researchers to create the quiz and talk about factors that lead to longer lives. Following the quiz, the user can easily navigate to an interactive graphic that illustrates how different aspects of exercise enhance your life. Finally, the user is prompted to interact with the campaign on social media from the Break Your Selfie page.
Overall, the interactivity throughout the site makes this campaign very successful. Nearly every part of the site moves in really interesting ways. On the Gray Matters page, for instance, an illustration of a brain and accompanying labels move and pivot on the screen, and an interactive scroll bar takes the user to new information. Additionally, the color scheme of the page is very well executed. The website subtly incorporates the red branding on Reebok against gray backgrounds and bright colors. The site also uses a unique serif font to set a mysterious and impactful feel for the site. This site is a great example of how a company can effectively increase brand awareness in an engaging way. Although some of the information is about exercise, the site provides information that would be of interest to many users. After seeing this site, I feel inclined to explore Reebok’s main website.