I had a hard time narrowing down what I think the best-designed site on the web is, so I picked my favorite recent redesign. The Wall Street Journal recently announced their redesign and even dedicated a page to guiding you through the new site.
I have always enjoyed how the Wall Street Journal has displayed their plethora of information, but now I think they have only enhanced it. One could easily design a cluttered, overwhelming site with all the information that the Wall Street Journal possess yet they have always been able to create a very elegant and sleek design in my opinion (I know others probably disagree).
In their redesign they have created a seamless design that is replicated across devices, which I think is important for any brand image. Giving visitors consistent experiences regardless of device on each of their visits, puts their minds at ease and helps create brand loyalty.
The Wall Street Journal stressed in their redesign that it would allow for “multiple ways to tell a story.” I think this really ties back into the idea that they are probably various reasons someone would visit the Wall Street Journal given the wide range of news that they cover. I think there are two new features in their redesign that really illustrate this idea. One is the expandable market data. Historically Wall Street Journal has been known for their expertise on all the happenings on Wall Street and is probably one of the main reasons that visitors enter the site. I think this is an excellent way of allowing this to be readily available, but not intrusive to other visitors who are not looking for market data.
The second feature that I really enjoy was their new search feature. It doesn’t limit the visitor to just searching for a news story, but also quotes, companies, etc. allowing anyone who is coming in with a specific purpose to avoid any of the clutter that they don’t find relevant on the front page allow to just search and find what they are looking for.
Any thoughts on the WSJ redesign?