iloveugly

Apparel site iloveugly.com has a stunning mobile layout. This is their homepage.

ilu_home

The site sticks with a semi-opaque white/gray theme for its top-fixed navbar and bottom-fixed social media dock. The homepage showcases new arrivals right away and recent social posts further down.

ilu_homedown

The aesthetic is all it needs to be – as an apparel vendor, visuals are iloveugly’s most important asset, and they’ve made their site entirely about visuals with a super-minimalist type dividing the homepage into its different sections.

Navigation is typical but also beautiful and well executed.

ilu_menu

The hamburger menu offers categories that link to a menu of subcategories upon activation. I navigated form “BOTTOMS” to “TRACK PANTS,” which took me to a page where I could actually browse their selection.

ilu_pants

Again, images take top billing here. page-length rows of two products each let visitors get a good look at the piece without having to navigate to a new page, and a small “play” symbol in the corner of each frame lets you get an even better look from right where you are.

ilu_play

 

The site stays true to its design from desktop form to mobile. It retains the one-column scrolling interface, but the menu lives statically at the top of the page rather than following as visitors scroll.

Screen Shot 2015-04-16 at 9.32.34 AM

I can’t afford anything they sell, but at least iloveugly is giving us cheap-os out here something nice to play with.

 

 

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