One of my biggest areas of beef with music festivals is how they set up the typography on their website. A lot of times it’s way too overwhelming – Lollapalooza has too many things going on (the font can be too narrow to read, there is also a wide variety of fonts which is overwhelming), Bonnaroo has a very childish feel to the font used, and the lineup is so squished together it’s hard to easily distinguish between acts.
Pitchfork, however, has a very clean font choice. It’s easy to look at, the spacing is nice, it’s simple, but it’s also still moderately flashy and modern.
The website uses the font Brown from lineto.com. I enjoy the usage of this font because it works well with the purpose of the website, which is to ultimately let people get information about the music festival: primarily who is performing.
The line-up is represented in a clean, simple fashion. It’s easy to read, easy to consume, and each act is clearly separated from the others. The website incorporates colors, font weight, and caps nicely. Outside of the minimal usage of yellow, Pitchfork uses neutral colors like white and grey to distinguish between categories. The white color font is more distinguished and “important” than the grey, which allows it to stand out and indicates the hierarchy of where users should look. This is also incorporated through the usage of the font weight. The more important information (i.e. the performers and the cost of the festival) are a thicker font weight than other information on the website.
Music festivals often seem to get caught up in making their website appear and fun and intriguing to the audience, and a lot of times that results in fonts that can be incredibly overwhelming and difficult to look at. Pitchfork does a nice job of keeping their presentation clean while also representing this is a music festival, not – as some would say – a boring political conference.