A Typeface Review of Moosylvania.com

Typeface of Moosylvania.com, an digital ad agency’s website, strikes me almost every time I run into the site. The reason I think it’s effective is that not only the typeface is congruent with the color scheme throughout the website, but also the different fonts can complement each other in conveying an symbolic meaning that represents the spirit of this company.

The whole website apply a series of sans-serif fonts as most today’s ad agencies, who want to be recognized as modern and in fashion.

Take the fonts of logo and tagline for instance. Although this agency doesn’t use any graphic logo, the cartoonish font called FuturaStdBold makes the name “Moosylvania” both eye-catchy and stylish. The boldness of the font makes the name stand out, even if it only appears at the very top of the website with a tiny font size.

But you won’t think of this font as very effective unless looking at the tagline at the same time. On the one hand, the unbolded font help make the logo stand out without compromising the emphasis on the tagline. The tagline spells out “independent agency,” which is also the tagline of the company, is displayed in a font called “Idlewild SSm A.” The name of the font is quite self-explanatory as it is wild (always all caps) and idle (big space between two adjacent letters). The meaning the font conveys is similar to what Futura does for the text logo.

See the example below:

Screen Shot 2015-02-23 at 1.58.46 PM

 

The body copy of Moosylvania.com may seem less wild, but does a good job in carring the content in a clear manner. “Smart, tough, and sexy” is the official comment for this font family called Tungsten.While it looks quite similar to Helvetica Light, it can easily be distinguished by its breezy look: compare the “y,” for example.

You can’t really tell the <h1> and <h2> are using the same font, but it somehow looks congruent with each other. I think this is maybe the best practice of selecting fonts: You don’t want the fonts to say something, but you have something you don’t want the fonts to say, like “It doesn’t fit with each other!”

Tungsten A & B
:<h1> and <h2> 

Screen Shot 2015-02-23 at 1.58.55 PM

In a word, the Moosylvania.com plays with the fonts with caution, and the impression on online audience is a series of fonts that fit with the broad picture.

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2 thoughts on “A Typeface Review of Moosylvania.com

  1. I agree that the fonts that Mooslyvania utilizes on their website do give it a personality for visitors. I personally didn’t like the font letter width next to their agency that states “Independent Digital Agency.” It almost made my eyes strain a little bit to read the text. I really did like their body copy though, and how they laid it out, it made it very easy to read and not too compact and cluttered.

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  2. This website was extremely interesting, and I had fun exploring all of its features. The site was a bit confusing at first to navigate, but it had many interesting aspects for its content.

    The font serves the company well. I think it adds character to the business, and it allows the business to have a personality. Also, the type still looks professional.

    It was a strong choice to have the headlines of their content be uppercase and to contrast this with lowercase body type. This setup made the content easy to read, and it didn’t strain my eyes.

    My only complaint about the site is that there is too much content on it, and this makes the site confusing to navigate. The type gives the website a trendy, modern feel, and the type tells the viewer that this site is creative and innovative.

    The type is not extremely flashy or quirky, and this is a smart choice. There is so much going on the site that a flashy type would overwhelm the viewer. I also agree with the size of the type. It’s the right size to catch the reader’s attention, but it’s not so big as to overwhelm the reader. The size and weight of the font make it easy to read.

    The only font that I had some difficulty was that of the “Independent Digital Agency” font. It didn’t seem to fit in with the rest of the website, and I wasn’t sure why that font was included. It doesn’t pair well with the other fonts on the website, and it’s a bit difficult to read. It’s not extremely problematic, but it does cause some readability issues for the viewer.

    –Natasha Brewer

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