When considering websites that have an interesting and appealing use of typography, Relevant Magazine immediately comes to mind. This sight is clean, modern and trendy of which the typography is an essential element to this aesthetic. The audience of this magazine is adults in their 20s seeking to read articles on relevant issues and the magazine is both digital and print.
Here’s a look at the home page:
This site is particularly interesting because of the combination of serif and sans serif fonts. Since this website is primarily articles, it is essential that large amounts of block text remain readable to the audience. The headlines and subheads are written in a long and narrow sans serif font, while the body text is in a large serif font.
Upon viewing the source and inspecting the element, we find that Arial and Helvetica are the chosen font-families for the headers. We also discover that the body text font-families are ‘PT Serif’ and Georgia. I feel like combining such a large amount of serif and sans serif fonts can be risky to overall flow and continuity. However, Relevant allows to two different styles of fonts to work together and compliment each other contributing to their overall chic and slightly edgy aesthetic.
When we discussed typography in class, we talked about how great typography shouldn’t be noticed or call attention to itself. Relevant’s use of typography does exactly that– it adds to the overall website, but never at any point while browsing was I distracted or fixated on the typography. The typography adds to the overall experience, but doesn’t take away from the actual content.