Lucky’s Market, a small chain with a location in Columbia, prides itself on fresh, organic foods. The fonts Lucky’s uses for its website seem fresh and clean, just like their food.
The font for headings is — coincidentally enough — called “Lobster.” It’s a bold, script font, but very easy to read. Serifs give it a bit of style and heft. The interesting part about Lobster is that there are all different types of variations of letters, based on what a letter is sitting next to. This explanation, from Google fonts: “We draw many versions of each letter and a lot of different letter-pairs (aka “ligatures”) so we always use the best possible variation of each letter depending of the context of the letter inside each word.”
Below is a good example from Lucky’s’ homepage. Both “Lucky’s Market” and “Location” are in Lobster, albeit different weights, and the Ls differ based on the next letter in line.
What I really like about the Lucky’s web page is the main text font, Katarine. It’s a sans-serif that’s very clean, especially on menu headings, where its used in all caps, where the legibility is pristine. When not all caps, it almost looks a tad uneven, but that lends to a certain fun vibe.
And that’s it. Just two fonts: one serif and one sans-, that pair very well together. Lucky’s also uses white space to enhance its clean look.