Lucky’s Market


Lucky’s Market, a small chain with a location in Columbia, prides itself on fresh, organic foods. The fonts Lucky’s uses for its website seem fresh and clean, just like their food.

The font for headings is — coincidentally enough — called “Lobster.” It’s a bold, script font, but very easy to read. Serifs give it a bit of style and heft. The interesting part about Lobster is that there are all different types of variations of letters, based on what a letter is sitting next to. This explanation, from Google fonts: “We draw many versions of each letter and a lot of different letter-pairs (aka “ligatures”) so we always use the best possible variation of each letter depending of the context of the letter inside each word.”

Below is a good example from Lucky’s’ homepage. Both “Lucky’s Market” and “Location” are in Lobster, albeit different weights, and the Ls differ based on the next letter in line.

Lucky lobster

What I really like about the Lucky’s web page is the main text font, Katarine. It’s a sans-serif that’s very clean, especially on menu headings, where its used in all caps, where the legibility is pristine. When not all caps, it almost looks a tad uneven, but that lends to a certain fun vibe.

Lucky text

And that’s it. Just two fonts: one serif and one sans-, that pair very well together. Lucky’s also uses white space to enhance its clean look.


3 thoughts on “Lucky’s Market

  1. I’m a regular shopper at Lucky’s (and a regular visitor to their website, as I check their weekly specials) and until seeing this blog post, I never noticed their use of the Lobster typeface. As a big fan of that font, I wonder how that went unnoticed. If anything, I always just lumped in that one characteristic with the rest of their branding. The red color of the type is deliberate and memorable. Their consistency in branding really does make the website easier to look at, and you can see it running all the way from their website to the labels on their store-brand products. It’s easy to read, and I particularly like how their choice of font allowed them to separate the “L” and use just that one element in certain places. I also agree with you that their choice of serif+sans serif keeps things clean, simple, and most importantly, legible.


  2. Lucky’s has very consistent branding whether it is their products in store, their website or their social media accounts. Their choice of type ultimately strengthens their brand. You wouldn’t normally think of the Lobster typeface as a choice of type used by a market or a grocery store, as stores like Walmart, Target, K-Mart, etc. have a very block-oriented logo. The Lobster typeface definitely makes Lucky’s stand out, which I am sure was their intention. Lucky’s employees and products have a fun personality, and their products are some of the more natural brands than what you would see at big-box stores, so the store definitely captured their personality well with their choice of type. It was very interesting to hear about their “letter pairs” because I had never heard of this technique before, but I am certainly now going to look into what other types of businesses/publications use that strategy.


  3. I agree with everyone’s thoughts on the typography used for the Lucky’s website. Both the script font and sans serif font work very nicely on the site. Script fonts don’t always fit the tone of a website, but, here, the lobster font evolves the feel of a paper grocery bag. The font feels old fashioned, trustable and fun all at the same time. These are the same words I associate with the Lucky’s brand. I think the sans-serif only adds to the feel of the page. The clean font balances out the uniqueness of the script font. Overall, the typography on this site feels warm and inviting. I always have a great shopping experience at Lucky’s, and these fonts only remind me out that.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s