As a print magazine designer, I am a lover of typography. It’s definitely a gift to pick a great font family that looks well put together for a print or online magazine.
When looking at Refinery29.com, the site has a nice mixture of serif and sans serif type that creates an overall balance for the page. The headlines are mostly san serif with accompanied serif text.
When viewing the source, you actually get an example of what type the website uses. Here are some of the fonts that look like are custom for the site.
This font (a novelty font) ^ is obviously was specially designed for the Refinery29 brand, which is pretty cool!
When a publication creates its own font families, I think it reinforces the overall brand the publication wants to present.
The tone of R29’s type choices is definitely one that is trendy and for its audience. It is similar to other websites of its type such as Bustle.com and even Glamour.com with its simple use of black text for headlines and body text. The use of color is very minimal, and when color is used it is used to highlight different article categories within R29.
Good web type doesn’t distract the user from navigating a site, and that is what I found with R29’s pages. I am not having to zoom my screen in to read some of the text on stories — it is clearly presented in a large enough size that you can quickly read. R29’s typography definitely adds to its overall simple yet fun appearance.