While browsing through several multimedia sites, I happened upon on called Smashing Ideas. Upon clicking on it, I was immediately pleased by the layout: a beautiful photo greeted me, then quickly changed as I scrolled down. Text explained the mission statement of the website, while links asked me to click to ‘learn more’. As I browsed through the navigation bar’s options, however, it quickly became clear that the only thing this website did was allow for scrolling. I felt that it was somewhat repetitive after a while, and I would have liked a static page that laid everything out for me to see together. Still, the scrolling did give it a modern feeling.
The choice of fonts and images gave the website a clean, updated feeling, and I had the impression that this was a company that was very innovative. A glance at the careers page confirmed my feelings: the company wanted savvy, forward-thinking employees with new ideas, not desk jockeys. Still, I thought that the web design might come across as sterile to some people. I definitely felt somewhat intimidated, and I’m not sure I would have applied to a job at this company, had I been looking. While innovative, the font and the simplicity somehow felt stern.
I was expecting more out of this website by the end, but the scroll and the changing color palette were the primary wow factors the website had. I was hoping to find a video of the CEO delivering the company’s mission statement or something like that somewhere, but the site relied only on the combination of text and still pictures, not audio. I think this site could definitely benefit from adding videos into the scroll, and adding a few static pages where one could click to see the information change horizontally, for instance. Still, I think the site has a good starting point for building their viewers’ curiosity, and I would definitely incorporate the strategic simplicity into my own site.