According to its About page, Mashable is a source for news, information, and resources for the “connected generation”, reporting on the importance of digital innovation and how it empowers and inspires people around the world. With immense growth since its beginnings in 2006, moving from a niche blog to a full-fledged new site, there is no question that Mashable has found the recipe for a comprehensive user experience.
Mashable’s home page displays a clear visual hierarchy. It presents its headlining story as a banner image at the top of the page and other prominent stories below it to scroll through. One of its best features is the way it breaks its pages and content up into “What’s New,” “What’s Rising,” and “What’s Hot,” which is precisely how the “connected generation” would want to see their content presented. Navigation is simple and takes advantage of conventions. Content is broken into six channels with sub-categories within each. Noise is very minimal. Each story simply has a title, an image, and sharing functions. It is obvious what is clickable, scrollable, and sharable.
Overall, Mashable is efficient. The user sees what they expect to see, where they expect to see it, when they expect to see it. The site values simplicity. It understands its audience and what they want in a news site. With 42 million monthly unique visitors and 20 million social media followers it must be doing something right.