For this post, I chose to take a look at Vox Magazine’s website. I did some work for Vox last semester, most of which was for the website, so I wanted to take an “unbiased” look at the site and see how the average user would rate its usability.
The homepage has a simple color palate; mostly black, white, a touch of blue and tan here and there. Some pictures accompany the headlines for various links to stories, which definitely makes the page more visually appealing. At the top of the page, there are various tabs to click on that explore specific topic areas: home, news, food & drink, arts & pop culture, and Vox Magazine. Below those tabs is another row of subtabs labeled home, VoxTalk, Restaurant Guide, Calendar, Video and Spring Preview. There is also a search bar on the right side of the screen, near the side column that also contains links to pages and articles. The homepage itself is broken up and neatly organized by topic category so users can easily navigate to what they’re looking for using a variety of methods.
The headlines for the most prominent articles were either bolded or were in larger print, making it easy for readers to navigate to the articles they’re interested in. The bylines provide a brief glimpse at what the article entails, and is in much smaller print. Each page hosts a side column with the most popular stories at the time, which I think is a great tool for generating traffic to other links on the site.
Overall, I’m pleased with the presentation and usability of Vox’s website. It’s layout and color scheme isn’t too loud, and adds just a pop of colors here and there with the pictures and links. it’s easy to find exactly what you’re looking for via the tabs, the search bar, the organization of the page, and the ease with which you can navigate from story to story based on personal preferences. My only critique would be to jazz up the fonts they use, as some of them are far too small, and others don’t accurately represent the kind of “zest” Vox has. Otherwise, I think the presentation is great and the usability is great for a user of any level.